Hamey

In an apparent bidding war with Microsoft, Google have acquired the advertiser DoubleClick (official press release here) for $3.1 Billion cash (almost twice how much they paid for YouTube). As well as the all important customer base, this will provide Google with 5 more patents to their 62 patent collection. The bidding with Microsoft obviously went quite high but at the end of the day, Google's core business is ...

There are two repeated questions about Web 2.0: What is it? How do you make money from it? There is plenty around to answer number 1 (appropriately, the Wikipedia definition provides a good explanation), but here is a pocket-sized look at making dough from web 2.0.