Hamey

The Australian Competition and Consumer Commission (ACCC) is taking Google to court over failing to distinguish between organic search results and sponsored links. The case is arguing against Google's pay-per-click AdSense program. The claim is that Trading Post (auto trader) violated Trade Practices by using competitor names "Kloster Ford" and "Charlestown Toyota" in the title of their sponsored links. This has been fought in various other countries, usually with ...

Australian blog-to-email service Zookoda has been acquired by PayPerPost for an undisclosed amount. Zookoda was started in May 2006 and went up for sale in September 2006. With 10,000 bloggers sending emails to 2.3 million people, the numbers speak for themselves. PayPerPost has the controversial business model of paying bloggers to write about specific things. There has been a lot of talk about whether this will corrupt the ...