Hamey

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Web 2.0, technology, business, creativity and mashing it all together.

What the anti iPhone campaign says about Nokia

 Nokia iphone campaign

It was inevitable.  It has taken a few months but serious anti-iPhone campaigns are starting to appear, this weekend Nokia has revealed theirs taking the form of billboards in New York and a website, with much more sure to follow.  I wouldn’t say it is a particularly aggressive campaign, appearing to be almost a bolt-on to their existing marketing guff.  The billboard really sums up three things about Nokia:

  • They can’t attract their N series market without directly comparing themselves to the iPhone
  • The N series features aren’t amazing enough to afford frontline marketing
  • They are not innovative enough to develop a revolutionary product

Of course it is only responsible business for them to be so defensive, but how about something offensive?  How about making a product that gets the Apple marketing team going? 

Come on Nokia, aren’t you open to anything?  

One Comment, Comment or Ping

  1. Sounds to me like you’re a bit of an iphone lover. :-)

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