Oct 2, 2007
What the anti iPhone campaign says about Nokia
It was inevitable. It has taken a few months but serious anti-iPhone campaigns are starting to appear, this weekend Nokia has revealed theirs taking the form of billboards in New York and a website, with much more sure to follow. I wouldn’t say it is a particularly aggressive campaign, appearing to be almost a bolt-on to their existing marketing guff. The billboard really sums up three things about Nokia:
- They can’t attract their N series market without directly comparing themselves to the iPhone
- The N series features aren’t amazing enough to afford frontline marketing
- They are not innovative enough to develop a revolutionary product
Of course it is only responsible business for them to be so defensive, but how about something offensive? How about making a product that gets the Apple marketing team going?
Come on Nokia, aren’t you open to anything?
38 Comments, Comment or Ping
Lady Smaggle
Sounds to me like you’re a bit of an iphone lover.
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