Sep 29, 2007
My car insurer sent me underwear because of a “database administration error”
I was somewhat surprised to open my letterbox and see a bigger-than-a-letter sized package from Just Car Insurance. I was more surprised to open it and find a pair of bright blue underpants with a note that said I “might need a spare pair” if I win a holiday they are offering. This is very good marketing, but what really made me laugh was the note that apologised for sending them because they had a database administration error and weren’t sure whether I was happy for “marketing” material to be sent to me or not.
I can just see their marketing manager with 50,000 pairs of underwear and a broken spreadsheet saying “you know what, get the courier, we’ll risk it!”.
42 Comments, Comment or Ping
azz
Is it just a trick of the light or do they look kinda soiled?
Oct 14th, 2007
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