Hamey

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Web 2.0, technology, business, creativity and mashing it all together.

Joost gets Juicy - free invites here!

There has been a fair deal of speculation about Joost and criticism that their content is not up to scratch. Is everyone forgetting they are in a selective beta? Obviously they aren’t going to spend a whole lot of time and money sourcing cool content to throw straight in, now. I imagine they would be more concerned about making sure the software actually works, especially with such a bandwidth demanding product. To date they have signed with a few big players:

  • Viacom (”take that, YouTube!”)
  • Adult Swim
  • National Geographic
  • Sony

Full listing here.

I was interested (though not entirely surprised) to see Joost take on an invite only strategy. I have studied these at length and think they can be a fantastic viral launch technique. Some people think they are elitist, but maybe they just say that because they are bitter about not getting an invite! It creates buzz and is a wonderful way for the company to control what is possibly a big thing and target their user base according to what sort of person they want to kick it off (e.g. a bias towards bloggers or press to generate even more hype). The best thing is, if it doesn’t work then you can “launch” properly and voila, no restrictions and you haven’t lost anything by trying an invite-only strategy.

Okay now to the stuff you actually care about. If you would like an invite for Joost, comment so I know your details so I can send you one, then come back and comment what you think about it!

25 Comments, Comment or Ping

  1. jackyyll

    I would love an invite :) jgd001@gmail.com

    thanks

  2. Rusty

    Hi,
    Could you send me a Joost invite? Thanks

    Rusty

  3. I’m interested. I’ll be sure to come back and say what I think! :)

  4. Dante

    Send me an invite. Lord_Dante@westnet.com.au

  5. Hello,
    I would love to try this interesting software. Would you be kind enough to send me an invite? - Thanks in advance.

  6. Adam

    Hi there! I’d really appreciate an invitation
    My mail is leto.adam@gmail.com

    thanks in advance!

  7. Joost invites notwithstanding, this coComment thing is pretty interesting as well.

  8. Martin

    Hey, I would really appreciate an invite, I work late ngith shifts for a hotel/resort and this would be a nice compliment for those boring shifts.

  9. LePuck

    I’d love an invite — thanks for sharing!

  10. Doe Smith

    I would love to get invited…im dying to know whats on the other side of the wall. I put my name on the list for beta…but no dice. I will definetly come back and tell you what I think.

  11. Jan

    I would like an invite,

    Thanks!

  12. Piet

    Hello,from the Nederlands.

    I need an Invite for Joost on a Windows machine.

    with regards,

    piet

  13. Robbeldoppel

    Nice analysis of the technique. I agree wholeheartedly.
    Soooooo… what about an invite, so I too can feel elitist :)
    Thanks in advance

  14. thejayrod

    I would like to take joost for a test drive.

  15. I heard the Digital Culture report on NPR last night on the way home, Joost was mentioned, so I checked it out this morning.

    I was really impressed with what Joost has to offer. Way better than what’s out there. Can’t wait to see it, could I please have an invite?

    Thanks and enjoy your day!
    Annalisa

  16. Sebastian

    I was hoping for an invite to try Joost. If you have one, I’d greatly appreciate it.

  17. PVP

    plz invite me to that website lpplpzlzplzplzplzplz

    i wana try it plzz im beging u plzz

  18. Matthew

    Could you please send an invite to wehttam.b@gmail.com
    Thanks

  19. Matthew

    if you could send me an invite at mjeichinger@hotmail.com i’d be more than happy to come back and let you know what i think about the site! thank you!
    -matt

  20. BOsse

    i would love a joost invite. thanks in advance

    jeppsson10@telia.com

  21. Yorick

    If I could get a Joost invite I will be more then happy to come back and share my experience. If you still have an invite please send it to eric_empty at yahoo.com. Thanks.

  22. MaddogMonty

    Hi there. I found your blog through digg and would appreciate an invite. I’ll be sure to comment on it.

    Thanks

    maddogmonty@gmail.com

  23. Joey

    I’m first? Woo!
    I would love an invite. Joost seems so amazing.

  24. All invites have been sent! Let me know what you think. If anyone else would like an invite just comment…

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