Product Manager / Simmersion Holdings Pty Limited
• Key instigator of fundamental strategic change of the company to broaden from the urban planning space into new media and mass market software (Mycosm)
• Instrumental in securing a $1.9m USD capital raise
• Co-Inventor of a patent for Mycosm technology (Australia granted, USA pending)
• Designed the user interface, user experience and information architecture for complex desktop software and web applications
• Oversaw software development team to fulfil product design, technological and commercial requirements
• Created product marketing strategies and responsible for campaign execution
• Managed sponsorship and events at 6 large international trade shows and numerous smaller events
• Performed business analysis in difficult emerging markets to identify opportunities and threats
• Forged new strategic relationships in technology acquisition and general business development, both domestic and overseas
• Responsible for brand development of new and existing entities (identity design, architecture and implementation across the company)